Unlocking the Full Potential: A Story of Digital Growth
About Ripples:
Ripples is a subsidiary of Quest, a prominent organization specializing in Human Development in Egypt and the surrounding region. The brand is dedicated to enhancing workforce abilities and human potential. In contrast to Quest’s emphasis on the on-ground educational experiences, Ripples’ idea centers on transforming soft skills content into short & concise online videos, with practical examples & demonstrations. These Ripples are designed to instantly influence behavior, creating a ripple effect throughout the organization and fostering cultural transformation.
The Challenge:
Given that Ripples wasn’t a brand that required creation from scratch, it was essential to ensure that all our plans remained aligned with Quest’s objectives. We encountered two concurrent scenarios: first, leveraging Quest’s success, primarily established through word-of-mouth and a reputable image, and second, developing a brand identity and digital growth strategy for Ripples. This necessitated conducting a comprehensive market study for both brands to avoid complete disconnection. Quest heavily emphasizes on-site experiences and extensive courses, while Ripples prioritizes a quick and user-friendly digital experience. In such instances, our team of growth strategists proactively planned to introduce the digitized concept of Ripples without compromising the original physical experience established by Quest.
The Journey:
The narrative began with a thorough brand audit of the original brand, Quest, to seamlessly integrate Ripples with this renowned name. Our research team analyzed both markets to uncover relevant insights for informing our strategy.
Following this initial phase, our design team focused on crafting the branding for Ripples in a manner that aligns with its concept and resonates with the audience. The branding featured a distinctive identity while maintaining a subtle reference to Quest, ensuring a continuous connection between the two names.
Subsequently, our growth strategists developed a comprehensive strategy encompassing a detailed audience breakdown and leveraging significant insights for our content strategy. Alongside defining our content pillars and presenting our visual execution, our proposal outlined various communication touchpoints to engage our audience effectively.
Given that the product is digital, the website served as a pivotal starting point. Consequently, our content writers and developers worked concurrently to create a user-friendly website that mirrors the established identity. Staying true to the essence of Ripples, we crafted a concise website tailored to the lifestyle and digital behavior of our target audience, offering easy access to brand information, exclusive benefits, and course registration.
The Conclusion:
We are thrilled by the progress our team has made in initiating this brand and introducing it to the digital landscape. We are eager to continue achieving more milestones together in the near future.
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